THE LINE, a cognitive city stretching across 170KM, represents a visionary project by His Royal Highness Crown Prince Mohammed bin Salman, aimed at redefining the concept of urban living while preserving the surrounding nature. PRM+NaF+ had the honour of contributing to a multifaceted campaign to unveil this ground-breaking development to the world.

Project: THE LINE Launch
End Client: NEOM
Agencies: PRM+NaF+BrandFilms

Link to Video: https://vimeo.com/705767276